Every year, the United Nations organizes "World Humanitarian Day" to bring awareness to civilians trapped in conflict regions across the world, The challenge was to find a way for most people to react to such a concept as living in a war zone. We created the first Facebook Live Teleprompter that gave people the power to read the stories from real civilians as if they were telling their own stories. We also used film, OOH, print ads and social media to help spread the message and pressure world leaders to sign a petition and take action.
Times Square Billboard
Client: The United Nations
Media: Social Media, OOH, print, Times Square Activation
Wood Pencil - DigitalMarketing
Shortlist - Sustainable Development Goals
Shortlist - Brand Experience and Activation
Shortlist - Direct