Every year, the United Nations organizes "World Humanitarian Day" to bring awareness to civilians trapped in conflict regions across the world, The challenge was to find a way for most people to react to such a concept as living in a war zone. We created the first Facebook Live Teleprompter that gave people the power to read the stories from real civilians as if they were telling their own stories. We also used film, OOH, print ads and social media to help spread the message and pressure world leaders to sign a petition and take action.

Teleprompter Frames

Event Photos

Times Square Billboard





Client: The United Nations

Media: Social Media, OOH, print, Times Square Activation


D&AD 2018
Wood Pencil - DigitalMarketing

Cannes 2018
Shortlist - Sustainable Development Goals
Shortlist - Brand Experience and Activation
Shortlist - Direct