Our team was tasked with addressing the issue of plastic waste in oceans with a sense of urgency. Few people are aware that at the current rate, scientists predict that by 2025, there will be three times as many plastics as there are fish in the world's major bodies of water. To bring the issue to life, we partnered with local ocean waste-collecting organizations from around the world to collect their washed up and toxic debris. We then turned this waste into sculptures to show a visual representation that plastic pollution is like a ticking time bomb waiting to explode.

Client: Lonely Whale Foundation

Media: OOH, Print

 

AWARDS & RECOGNITION

Cannes Lions 2018
Silver - Outdoor
Shortlist - Design
Shortlist - Industry Craft