We created the character "Tommy Parker, Kid CEO" as a way to get kids excited about taking a trip to Legoland. We then shot a TV spot on location to promote the new Legoland Florida Hotel and Resort, a resort entirely built for kids.
We used "leaked" security footage videos, supposedly from around the resort, as a teaser to get kids excited about what goes on after dark at the hotel.
Client: Legoland Florida Hotel Resort
Media: Broadcast TV, social media, digital